McDonald's and its cultural branding principle through effective Essay

McDonald's and its cultural branding principle through effective communication process - Essay Example Fast foods have become integral parts of everybody’s fast-paced life. With them, it is just easy to manage time. There is convenience and even saving of the most valuable resource one could potentially and relatively consider, time. As everybody is faced with very demanding daily schedules, fast foods have proven themselves effective at coping time and meeting deadlines. This specifically created a wonderful opportunity for McDonald’s to meet the prevailing needs in the market via comprehensive marketing techniques. Things did not simply come smoothly for McDonald’s the easy way around. It needed to substantially invest in creating its name through effective communication process. One important move it was able to successfully perform in order to achieve its place in the competition right now was its ability to differentiate its product service. It substantially aimed at giving the world its favorite foods, but in a unique way, which provides a greater value for customer experience. McDonald’s simply has marketing freedom. With this business privilege, McDonald’s has become a powerful company in the world, a producer of knowledge, opener of public consciousness and a great deceiver because there is freedom on its part to use the media with a corresponding advertising budget. This implies that media advertisements are considered to be great ways to influence people and keep the target consumers informed about the latest line of product and service offerings of McDonald’s.